Utilizing your social media to build your clientele is a staple of today’s Market. But it is easier said
than done. Look at your socials right now and check how many followers/ friends you have… Done? now look
at how many likes or comments you have on your post. if you are getting a quarter of how many friends or followers
you have on your post then you are doing a mighty fine job. right now follower count does not equal conversions
of potential leads. Right now it’s all about the engagement! Here are tips on how you can improve your social media
engagements in very simple ways.
Show the real YOU.
"Just Be Yourself" you might be tired of hearing this cliche, But a cliche is a cliche for a reason. Be it your daily routine, your traveling, spending time with your family, or even your passion projects it is really good to show your potential market who you are. Not only does it build trust but it connects you to your audience on a personal level. People like doing business with other people they can relate with. Creating engagement with your personal post paints you in a very human and relatable way not only being seen as someone looking for transactions.
Be The Knowledge Broker
There are a lot of ready buyers or sellers in your audience that's why they are subscribed to you. They might just be on the fence because they
don't have a lot of information on how to start or is it the right time to make a move right now. Providing consistent information can help nudge
those people to take the leap and start their business with you. Simple tips on how to make your home more appealing in open houses or a list of great
mortgage companies you can post a lot of these being an experienced realtor.
Show of the Local Area
Take the time to connect to other local businesses in your area. You can
help promote a friend's restaurant or bakeshop. Take a photo of yourself in
the local park. Remember when you are selling a property you are also
selling the local area the property is in. If people can see what they are
buying into not just the house but the community around it that might be
the last push they need to start considering buying in your area.
Show Them How You Work!
This might be a crucial one. Providing your audience a sneak peek at how you operate gives them an idea of how working with you really is.
you vlog about a previous appointment with clients or go live on an open house. By showing these behind-the-scenes activities you are highlighting
what are the benefits of working with you. It creates a sense of familiarity with your audience and in turn, when the time comes and they are ready
they will contact the person they already know they can trust.
Though these tips might be simple they impact your social media. Personalizing
your feed builds that connection people are always looking for in their realtor.
selling or buying someone’s home is one of the biggest financial moves a person
will make their entire lives and they want someone they can trust that someone
could be you!