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Gain More Clients: Optimize Your Google Business Profile to Increase Google Search Ranks

Did You Know: 93% of Google searches feature Google Business Profiles as the top result and 68% of searchers contact businesses directly from those results without ever going to their website. Most agents in our area don’t have a Google Business Profile, and the majority of those that do are using them as an afterthought, not a lead gen tool. 

In today’s fast-paced digital world, having a strong online presence is more important than ever before. As a real estate agent, your ability to reach potential clients through digital channels is critical to your success. And that’s where Google Business Profile comes in.

Google Business Profile is a free tool that allows businesses to create a profile and manage their online presence across Google, including Search and Maps. By using Google Business Profile, real estate agents can increase their visibility online, showcase their properties, and gather client reviews.

Increased Visibility: Google Business Profile can help real estate agents increase their online visibility by appearing in local search results when people search for real estate agents in their area. This can help agents reach a larger audience and attract potential clients who are actively searching for their services.

Better Search Ranking: A Google Business Profile can improve a real estate agent’s search engine rankings by providing relevant information about their business, such as their contact information, website URL, hours of operation, and reviews. This information can help Google understand the agent’s business and rank it higher in search results.

Showcasing Properties: Real estate agents can use Google Business Profile to showcase their properties by adding photos, videos, and virtual tours. This can give potential clients a better sense of the property and help them make a decision on whether or not to schedule a viewing.

Client Reviews: Google Business Profile allows clients to leave reviews and ratings of the agent’s services. Positive reviews can help attract new clients, while negative reviews can help the agent identify areas for improvement and make changes to their services.

Insights and Analytics: Google Business Profile provides valuable insights and analytics about how people are interacting with the agent’s page. This can help the agent understand which properties are generating the most interest, how people are finding their page, and what type of content is resonating with their audience.

By increasing their online visibility, improving their search engine rankings, showcasing their properties, gathering client reviews, and analyzing their page’s performance, real estate agents can attract more clients and ultimately grow their business. 

Interested in collaborating with us to improve your rank in Google searches to gain more clients? Schedule a time to meet with Emma to help grow your business here:

https://calendly.com/growwithremax

crm

7 Ways to Stay Top of Mind with Your Database

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As a real estate agent, your database is one of your most valuable assets. It contains information about your clients, prospects, and leads, and it’s the key to building and maintaining relationships with them over time. However, many agents neglect their database, leaving money on the table and missing out on opportunities. One of the top mistakes agents can make is being a secret agent and not promoting themselves to the people who already know, like and trust them. 

So, how can you work your database effectively? Here are a few tips:

  • Regularly communicate with your database: Consistent communication is key to maintaining relationships with your contacts. Consider sending a monthly or quarterly newsletter that includes relevant real estate news, market updates, and personal updates. You can also send targeted emails or make phone calls to contacts who are actively buying or selling, or who have expressed interest in doing so in the near future. Social media is also a great way to stay in touch and engage with your contacts on a more casual level.
  • Keep track of important information: By keeping track of important dates such as birthdays, anniversaries, or move-in dates, you can send personalized messages that show you care about your clients and prospects beyond their real estate needs. You can also use this information to send targeted marketing materials based on their interests, such as home improvement tips or local events.
  • Segment your database: Segmenting your database into different groups based on interests, needs, or stage in the buying or selling process allows you to send targeted messages that are more likely to resonate with your contacts. For example, you could create a segment of contacts who are actively searching for a new home and send them listings that match their criteria, or a segment of contacts who recently purchased a home and send them information on home maintenance or renovation.
  • Use your database to generate leads and referrals: Don’t be afraid to ask for referrals from your database! You can also ask your contacts to leave reviews on your website or social media pages to help build your online reputation.

 

 

Not sure what to say to your database once you have them in your CRM? Don’t worry – here are a few ideas on ways to stay in touch!

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  1. New listings: Let your clients know about new listings that match their search criteria. This is a great way to keep them engaged and show that you’re actively working on their behalf.
  2. Open houses: Invite your clients to attend open houses for properties that might interest them. This is a great opportunity for them to see the property in person and ask any questions they might have.
  3. Market updates: Keep your clients informed about market trends and changes that might affect their buying or selling decisions. This could include information about interest rates, inventory levels, or local economic developments.
  4. Maintenance tips: Provide your clients with helpful tips and advice for maintaining their homes or preparing their homes for sale. This could include information about seasonal maintenance tasks or home staging tips.
  5. Community events: Let your clients know about upcoming community events or activities that might interest them. This is a great way to show that you’re knowledgeable about the local area and invested in their happiness and well-being.
  6. Referrals: If you come across a client who is looking for a service that you don’t provide (such as landscaping or home cleaning), refer them to a trusted provider in your network. This is a great way to provide additional value to your clients and build relationships with other service providers in your community.
  7. Check-ins: Regularly check in with your clients to see how they’re doing and if they have any questions or concerns. This is a great way to show that you care about their satisfaction and are invested in their long-term success.

Overall, working your database effectively requires consistent effort and a personalized approach. By regularly contacting your clients with valuable information and resources, you can build strong relationships and establish yourself as a trusted advisor in their real estate journey. Don’t neglect your database – make it a priority and watch your business grow!

7 Warning Signs your business might be in jeopardy!

7 Warning Signs your business might be in jeopardy!

We all develop bad habits and blind spots over time. Here’s how to identify them before they take a lasting toll on your success.

Is your business poised for growth or is it headed in the wrong direction? There are leading indicators that act as confirmation that your future is bright. These leading indicators can also act as warning signs that you will need to make some changes in your business before it is too late.

Warning Sign No. 1: Your database is not growing

A growing database equals a growing business. A stagnant database equals a dying business. Or put another way your database IS your business.

Do you have a steady and consistent flow of leads coming into your business? If not, now is the time to put systematic plans in place to bring a consistent flow of new leads.

Start with the basics:

  • Do you have every one of your current and past clients in your database?
  • Are your friends, family, past coworkers, and everyone else in your sphere of influence in your database?

Speaking of a database, what system are you using? There are many great CRM’s, however, the best one is the one you actually use. A CRM is not your mobile phone, a spreadsheet or a bunch of files, it is technology system that allows you to access the data from anywhere, in real time, add notes, reminders, activities, automated campaigns and so much more.

Warning Sign No. 2: You only have one source of leads

Even if your database is growing, without diversification of lead sources, your business is at risk. Over my 30 years in real estate, I’ve had lead sources that were extremely profitable for a while that become irrelevant over time.

Early in my career, local newspaper ads predictably generated leads. Then there was a season when posting listings on local Facebook groups or Craigslist was effective. Targeting very specific clients on Facebook was another lead source that became less effective when they changed their ad targeting guidelines.

Change will come. Lead sources that are effective now will be less effective in the future. Mitigate the risk to your business by diversifying your sources of leads as soon as possible. Continue leaning into any lead source that is working now, but make sure you are not dependent on just one source.

Warning Sign No. 3: You’ve stopped making outbound prospecting phone calls

The day you stop making outbound prospecting calls is the day your business begins to decline. Are you waiting for the phone to ring, or are you purposefully making outbound calls to engage with prospective buyers and sellers?

Real estate is a contact sport, and the number of transactions you close is directly proportional to the number of conversations you have. The average real estate agent will generate one transaction for every 50 real estate related conversations.

As an example, if your goal is to close 36 transactions this year, then you will need to have 1,800 (36 x 50) real estate related conversations this year. That breaks down to 150 per month or just over 37 per week.

Do you have 37 people calling you every week asking about the market or requesting you to help them buy or sell a home? If not, you need to make up the gap in conversations needed to meet your goal by making outbound calls to prospective buyers and sellers.

Warning Sign No. 4: You’re living beyond your means

Real estate is a cyclical business. There will be seasons when the market is good, and your income is higher than normal. There will also be seasons when the market cools down, and your income is lower than normal. The tide has turned, and the market that has been extremely good over the past few years has now changed which could present challenges in the coming months.

Now that the market has turned, one of the first questions you should ask yourself is, have you been living beyond your means? Long-term business success is not determined by how much you make, but by how much you keep. Do you have savings put back for a rainy day? If not, put a plan in place today. It is not a matter of if it will rain, but when and for how long the rain will fall.

Now is the time to evaluate every dollar you are spending. Ask the question, is this expense needed? If not, then eliminate it.

If it is needed, can it still be effective if I reduce the amount I spend on it? If so, reduce the amount you spend on it. Become diligent about controlling your expenses.