Did You Know: 93% of Google searches feature Google Business Profiles as the top result and 68% of searchers contact businesses directly from those results without ever going to their website. Most agents in our area don’t have a Google Business Profile, and the majority of those that do are using them as an afterthought, not a lead gen tool.
In today’s fast-paced digital world, having a strong online presence is more important than ever before. As a real estate agent, your ability to reach potential clients through digital channels is critical to your success. And that’s where Google Business Profile comes in.
Google Business Profile is a free tool that allows businesses to create a profile and manage their online presence across Google, including Search and Maps. By using Google Business Profile, real estate agents can increase their visibility online, showcase their properties, and gather client reviews.
Increased Visibility: Google Business Profile can help real estate agents increase their online visibility by appearing in local search results when people search for real estate agents in their area. This can help agents reach a larger audience and attract potential clients who are actively searching for their services.
Better Search Ranking: A Google Business Profile can improve a real estate agent’s search engine rankings by providing relevant information about their business, such as their contact information, website URL, hours of operation, and reviews. This information can help Google understand the agent’s business and rank it higher in search results.
Showcasing Properties: Real estate agents can use Google Business Profile to showcase their properties by adding photos, videos, and virtual tours. This can give potential clients a better sense of the property and help them make a decision on whether or not to schedule a viewing.
Client Reviews: Google Business Profile allows clients to leave reviews and ratings of the agent’s services. Positive reviews can help attract new clients, while negative reviews can help the agent identify areas for improvement and make changes to their services.
Insights and Analytics: Google Business Profile provides valuable insights and analytics about how people are interacting with the agent’s page. This can help the agent understand which properties are generating the most interest, how people are finding their page, and what type of content is resonating with their audience.
By increasing their online visibility, improving their search engine rankings, showcasing their properties, gathering client reviews, and analyzing their page’s performance, real estate agents can attract more clients and ultimately grow their business.
Interested in collaborating with us to improve your rank in Google searches to gain more clients? Schedule a time to meet with Emma to help grow your business here: