Canva is one of the staples of graphic design right now. Compared to the very famous and mostly utilized adobe photoshop Canva is really easy to use and a great time saver. If you are not familiar with Canva it is one of the best tools to utilize in creating graphics, videos, and all general social media content for your real estate business. At times Canva can feel overwhelming due to the sheer number of designs available on their website and because of that let us help you with these simple tips on how you can improve your brand and catch the eyes of your clients with simple yet effective Canva designs.
Tip #1: Be Consistent With Your Brand.
Canva provides a ton of options even if you are only using a free account. This in turn affects how we curate our designs and templates. Most of the time newcomers would try their best to be progressive and keep on using new templates and color combinations on their posts. Flexing those creative muscles is a good thing but always keep in mind that you want consistency on your post, meaning you need to stick to your brand so people will be able to remember you. Using the same template for recurring posts is a good practice as your post will be easily recognizable by people. Associating your brand colors on your post creates a certain familiarity to it helping your potential clients remember you easily.
Tip #2: Use Templates.
Canva has made it easy for us to use, edit and customize their templates. Canva’s user interface is designed for ease of use and customization is vast. Be it for new listings or Sold listings, calling card designs you name it Canva will have a template for it. Moving to more advanced social media posts such as testimonials, polls, giveaways, and announcements Canva has you covered on these as well. Creating original content has never been easier.
Tip #3 Working Smarter
Creating a design in Canva is like cooking your favorite dish. There are a lot of ingredients in preparing a dish and we layer or add them to the pan one by one until it’s cooked, It’s exactly the same with Canva. You’ll find different elements in Canva that help spice us your design, like animated pictures, backgrounds, fonts, and even your personal logo. Once you have found the right recipe for your taste you can keep on using that recipe to create your social media post. Canva will save your design so every time you need it or even if you need it for something else you can tweak parts of your design to fit whatever you need it for which saves you a lot of time, and time you could be using on something else.
Tip #4 Batch Creating Content
A great example of this is your testimonials. Curate as many testimonials as you can from all places that you have like Google, Zillow,Realtor.com choose a great template in Canva to combine the two, and as easy as that you already have ready-made content for weeks or even months if you have been in the real estate business for some time now. You can create a recurring post on your social media in one sitting and you don’t have to worry about it in the coming days. We could not stress enough how much time and resources this can save.