Did You Know: 93% of Google searches feature Google Business Profiles as the top result and 68% of searchers contact businesses directly from those results without ever going to their website. Most agents in our area don’t have a Google Business Profile, and the majority of those that do are using them as an afterthought, not a lead gen tool.
In today’s fast-paced digital world, having a strong online presence is more important than ever before. As a real estate agent, your ability to reach potential clients through digital channels is critical to your success. And that’s where Google Business Profile comes in.
Google Business Profile is a free tool that allows businesses to create a profile and manage their online presence across Google, including Search and Maps. By using Google Business Profile, real estate agents can increase their visibility online, showcase their properties, and gather client reviews.
Increased Visibility: Google Business Profile can help real estate agents increase their online visibility by appearing in local search results when people search for real estate agents in their area. This can help agents reach a larger audience and attract potential clients who are actively searching for their services.
Better Search Ranking: A Google Business Profile can improve a real estate agent’s search engine rankings by providing relevant information about their business, such as their contact information, website URL, hours of operation, and reviews. This information can help Google understand the agent’s business and rank it higher in search results.
Showcasing Properties: Real estate agents can use Google Business Profile to showcase their properties by adding photos, videos, and virtual tours. This can give potential clients a better sense of the property and help them make a decision on whether or not to schedule a viewing.
Client Reviews: Google Business Profile allows clients to leave reviews and ratings of the agent’s services. Positive reviews can help attract new clients, while negative reviews can help the agent identify areas for improvement and make changes to their services.
Insights and Analytics: Google Business Profile provides valuable insights and analytics about how people are interacting with the agent’s page. This can help the agent understand which properties are generating the most interest, how people are finding their page, and what type of content is resonating with their audience.
By increasing their online visibility, improving their search engine rankings, showcasing their properties, gathering client reviews, and analyzing their page’s performance, real estate agents can attract more clients and ultimately grow their business.
Interested in collaborating with us to improve your rank in Google searches to gain more clients? Schedule a time to meet with Emma to help grow your business here:
As a real estate agent, your database is one of your most valuable assets. It contains information about your clients, prospects, and leads, and it’s the key to building and maintaining relationships with them over time. However, many agents neglect their database, leaving money on the table and missing out on opportunities. One of the top mistakes agents can make is being a secret agent and not promoting themselves to the people who already know, like and trust them.
So, how can you work your database effectively? Here are a few tips:
Regularly communicate with your database: Consistent communication is key to maintaining relationships with your contacts. Consider sending a monthly or quarterly newsletter that includes relevant real estate news, market updates, and personal updates. You can also send targeted emails or make phone calls to contacts who are actively buying or selling, or who have expressed interest in doing so in the near future. Social media is also a great way to stay in touch and engage with your contacts on a more casual level.
Keep track of important information: By keeping track of important dates such as birthdays, anniversaries, or move-in dates, you can send personalized messages that show you care about your clients and prospects beyond their real estate needs. You can also use this information to send targeted marketing materials based on their interests, such as home improvement tips or local events.
Segment your database: Segmenting your database into different groups based on interests, needs, or stage in the buying or selling process allows you to send targeted messages that are more likely to resonate with your contacts. For example, you could create a segment of contacts who are actively searching for a new home and send them listings that match their criteria, or a segment of contacts who recently purchased a home and send them information on home maintenance or renovation.
Use your database to generate leads and referrals: Don’t be afraid to ask for referrals from your database! You can also ask your contacts to leave reviews on your website or social media pages to help build your online reputation.
Not sure what to say to your database once you have them in your CRM? Don’t worry – here are a few ideas on ways to stay in touch!
New listings: Let your clients know about new listings that match their search criteria. This is a great way to keep them engaged and show that you’re actively working on their behalf.
Open houses: Invite your clients to attend open houses for properties that might interest them. This is a great opportunity for them to see the property in person and ask any questions they might have.
Market updates: Keep your clients informed about market trends and changes that might affect their buying or selling decisions. This could include information about interest rates, inventory levels, or local economic developments.
Maintenance tips: Provide your clients with helpful tips and advice for maintaining their homes or preparing their homes for sale. This could include information about seasonal maintenance tasks or home staging tips.
Community events: Let your clients know about upcoming community events or activities that might interest them. This is a great way to show that you’re knowledgeable about the local area and invested in their happiness and well-being.
Referrals: If you come across a client who is looking for a service that you don’t provide (such as landscaping or home cleaning), refer them to a trusted provider in your network. This is a great way to provide additional value to your clients and build relationships with other service providers in your community.
Check-ins: Regularly check in with your clients to see how they’re doing and if they have any questions or concerns. This is a great way to show that you care about their satisfaction and are invested in their long-term success.
Overall, working your database effectively requires consistent effort and a personalized approach. By regularly contacting your clients with valuable information and resources, you can build strong relationships and establish yourself as a trusted advisor in their real estate journey. Don’t neglect your database – make it a priority and watch your business grow!
7 Warning Signs your business might be in jeopardy!
We all develop bad habits and blind spots over time. Here’s how to identify them before they take a lasting toll on your success.
Is your business poised for growth or is it headed in the wrong direction? There are leading indicators that act as confirmation that your future is bright. These leading indicators can also act as warning signs that you will need to make some changes in your business before it is too late.
Warning Sign No. 1: Your database is not growing
A growing database equals a growing business. A stagnant database equals a dying business. Or put another way your database IS your business.
Do you have a steady and consistent flow of leads coming into your business? If not, now is the time to put systematic plans in place to bring a consistent flow of new leads.
Start with the basics:
Do you have every one of your current and past clients in your database?
Are your friends, family, past coworkers, and everyone else in your sphere of influence in your database?
Speaking of a database, what system are you using? There are many great CRM’s, however, the best one is the one you actually use. A CRM is not your mobile phone, a spreadsheet or a bunch of files, it is technology system that allows you to access the data from anywhere, in real time, add notes, reminders, activities, automated campaigns and so much more.
Warning Sign No. 2: You only have one source of leads
Even if your database is growing, without diversification of lead sources, your business is at risk. Over my 30 years in real estate, I’ve had lead sources that were extremely profitable for a while that become irrelevant over time.
Early in my career, local newspaper ads predictably generated leads. Then there was a season when posting listings on local Facebook groups or Craigslist was effective. Targeting very specific clients on Facebook was another lead source that became less effective when they changed their ad targeting guidelines.
Change will come. Lead sources that are effective now will be less effective in the future. Mitigate the risk to your business by diversifying your sources of leads as soon as possible. Continue leaning into any lead source that is working now, but make sure you are not dependent on just one source.
The day you stop making outbound prospecting calls is the day your business begins to decline. Are you waiting for the phone to ring, or are you purposefully making outbound calls to engage with prospective buyers and sellers?
Real estate is a contact sport, and the number of transactions you close is directly proportional to the number of conversations you have. The average real estate agent will generate one transaction for every 50 real estate related conversations.
As an example, if your goal is to close 36 transactions this year, then you will need to have 1,800 (36 x 50) real estate related conversations this year. That breaks down to 150 per month or just over 37 per week.
Do you have 37 people calling you every week asking about the market or requesting you to help them buy or sell a home? If not, you need to make up the gap in conversations needed to meet your goal by making outbound calls to prospective buyers and sellers.
Warning Sign No. 4: You’re living beyond your means
Real estate is a cyclical business. There will be seasons when the market is good, and your income is higher than normal. There will also be seasons when the market cools down, and your income is lower than normal. The tide has turned, and the market that has been extremely good over the past few years has now changed which could present challenges in the coming months.
Now that the market has turned, one of the first questions you should ask yourself is, have you been living beyond your means? Long-term business success is not determined by how much you make, but by how much you keep. Do you have savings put back for a rainy day? If not, put a plan in place today. It is not a matter of if it will rain, but when and for how long the rain will fall.
Now is the time to evaluate every dollar you are spending. Ask the question, is this expense needed? If not, then eliminate it.
If it is needed, can it still be effective if I reduce the amount I spend on it? If so, reduce the amount you spend on it. Become diligent about controlling your expenses.
Social media is a great tool for realtors to build relationships and land clients. But, that’s only part of its appeal. It can also help maintain relationships you’ve already developed.
What happens when those closing papers are signed? Clients feel a rush of adrenaline, but after a few months, everyday life creeps back in. An incredible 70% of homeowners can’t even remember their real estate agent’s name one year after closing.
It’s a shame to have those relationships slip away after you’ve spent so much work building them. With a little social media love, it’s much easier to maintain them. That way, when clients are ready to move again or recommend a realtor to family or friends, you’ll be the first person who comes to mind.
How can you do this on social media?
Release a steady stream of that evergreen content we mentioned earlier. Brainstorm all the things you wish you knew when you moved into a home. Is it design inspiration? Checklists to get organized? Ways to prepare for the winter or save money on utility bills?
You can also broaden your content from real estate itself. Now that your client has moved, they’re living, working, and integrating into the community. They might be interested in that new restaurant down the road. Or the best summer camps to send their kids to. You can become their go-to source for all things local.
You’re sending emails to clients, working open houses, and putting out yard signs. (Not to mention trying to keep up with your own personal life.)
You don’t have endless hours to pour into social media that isn’t paying off. How are your tweets performing compared with your Pinterest posts? Should you be posting on Facebook or focusing on Instagram?
These are the questions that can frustrate you to no end. Instincts might give you some indication, but measuring will let you know for sure.
Fortunately, it’s never been easier to collect data on social media performance. It’s easy to see which posts get the most engagement in terms of likes, retweets, and comments. But, if you’re looking to see what’s really moving the needle in terms of sales, why not create unique landing pages for each platform?
A landing page simply directs visitors whenever they’re interested in contacting you, seeing a new listing, and so on. Tailoring them for each social media platform allows you to track where leads come from. You can also find out a lot more about each user’s interactions with your brand and their path to becoming a client.
Keep an eye out on which platforms, campaigns, and topics perform best. As long as you keep tracking your analytics and tweaking your strategy, it will gradually get more effective. This optimization process never ends, but the payoff increases over time.
A successful social media for real estate strategy is a lot like a successful relationship-building strategy in real life. You need consistent contact—and interactions that provide value and motivate people to keep coming back.
The goal: create enough interactions for your audience to get to know you as a real estate agent without overwhelming them to the point they tune you out.
This is a delicate balance to maintain, but the good news is it’s something you can always adjust as you go. Feedback from your networks (whether you’re gaining or losing followers, their engagement, etc.) will tell you if you’re headed in the right direction.
You can use social media software to schedule posts beforehand. This gives you the freedom to meet with clients, work open houses, and attend closings all while building your presence automatically. It’s easy to post multiple times a day this way.
Posting frequency is one thing, but you also have to consider the nature of the content itself. Most content breaks down into three different types:
Time-sensitive/promotional. These posts advertise new properties on the market, open houses, or your brand in general. Think of listing photos, tweets urging prospects to give you a call, and virtual tours with Facebook live streams or 360-degree photos.
how-to or informative. This content answers questions, shares tips, or finds alternative ways to provide value. It’s just as valuable a year from now as it is today. This could be decorating tips, a checklist to help you see how much house buyers could afford, or cool DIY renovation project ideas.
Fun or entertaining. This content might not be directly related to real estate, but it’s a great way for you to showcase your personality. It might be a review of a new restaurant in town, a heads-up about the traffic on the way home, or even those viral cat photos. Social media just gets prospects in the door. It’s your personality and expertise—real-life relationship skills—that will close the deal.
Understand the goal of each post you make, and mix things up to engage your audience and keep them coming back.
Finally, remember that there’s no need to create all this content yourself. Supplement your own efforts by sharing, retweeting, or linking to other great content in the real estate industry. Your clients are a great content source—whether it’s sharing a quote from their testimonial or a photo of them toasting a new home.
In order to be effective when hosting open houses, you have to be consistent. At a minimum, aim to host one open house per week. Anything less than that, and your efforts will be sporadic and won’t gain much traction. While hosting a single open house can generate a few leads, hosting open houses on a weekly schedule will ramp up your productivity and provide a steady lead source for your business.
2. Choose Only One Area to Work in
A great way to stay consistent and build traction with your open houses is to focus on a particular area, zip code, or neighborhood. Running around from one side of town to the other not only costs you valuable time but also hampers your ability to establish your brand and build your reputation in the area. Think strategically and target popular areas with a large number of people and homes.
3. Determine Your Schedule
Next, figure out which day of the week works best for you to hold open houses. Open houses are generally most effective on the weekends when people are off of work, but you can choose any day and time that works with your schedule. If you do decide to host open houses during the week, try and target hours where potential buyers might be driving home from work.
Decide how many hours you can dedicate every week and do your best to stick to it. Anywhere from four to six hours is ideal.
Newer agents who are just getting started in their business will want to delegate even more of their efforts to open houses. To really boost your opportunities, try aiming for eight hours per week, which you can break up into four hours on both Saturday and Sunday.
However, avoid setting goals that are unachievable or overly intimidating, which can make you feel burnt out. When setting a schedule, choose hours you can commit to every week without too much mental or physical strain, even if that means starting out small.
4. Don’t Wait to Get Listings
To be most successful, don’t just host an open house when you personally get a listing. Instead, actively search for new listings every week by calling up other agents or searching online. Ask the listing agent if they would allow you to do an open house for one of their listings.
I’ve found that when you call five agents, you’ll likely find at least one or two that will say yes.
I like to make these calls around Tuesday or Wednesday. This allows me to target newly listed homes, and gives me a better chance that they’ll still be available over the weekend.
That being said, it’s not bad to have a backup open house in case the primary accepts an offer prior to your open house. Just be sure to let the agent know that it’s a backup and may not happen if your primary is still available. Or you can also host the secondary open house on Sunday or let a fellow agent host it.
5. Target Homes at the Average Price Point
The key is to identify and target homes in the average price point of what people are buying in your market. These listings are typically in high demand, meaning you are bound to have more turnout at an open house in the area.
While you might think that hosting an open house at a higher-end luxury home will bring you more desirable leads, this isn’t necessarily true. Many times, homebuyers in the higher price ranges will already have relationships with real estate agents, which makes the potential to pick them up as a new client much lower.
6. Make Sure the Home Has Good Photos and Is Priced Correctly
When advertising a home for an open house, make sure it has attractive, high-quality photos. When you are looking for other listings to represent, choose homes with professional-looking photos capable of catching the public’s eye.
Additionally, an open house will only be successful if the house is priced correctly for the area. If the home is priced too high you won’t get as much traffic, so do a quick CMA before scheduling the open house.
7. Stay Clear of Gated Neighborhoods
Try to avoid hosting open houses in gated communities. Even if you can post a note letting people know to call you, many shoppers will see this as friction and just turn around, severely hampering your turn out.
8. Do The Work and Prepare
Do your homework and prepare beforehand. If your open house is on Saturday, you should be preparing around Wednesday.
Preparing for your open house should involve creating an in-depth comparative market analysis (CMA). It’s more than likely you’re going to have neighbors and people from around the area checking out the house. You want to make sure that you are the authority in that neighborhood and know intimately the recent sales and available listings for sale.
Additionally, you may also want to spend a morning or afternoon touring the available listings in the area that are comparable to yours. This will allow you to speak knowledgeably and even make suggestions to prospective clients if your open house is not a fit for them. You never know, this may make all the difference, and could turn a shopper into a client of yours!
The more you prepare and the more effort you put in, the higher chance you have that your open house will be effective.
9. Advertise on Social Media Beforehand
One strategy is to use Facebook ads to target the zip code that your open house will be in. This is especially effective if you use the same branding on your Facebook ads as on your open house signs. As buyers and sellers in the area start to recognize your branding, you’ll find many will drop in just to meet you and get your thoughts on the area.
Facebook ads are a great, budget-friendly way to increase exposure and get more people through the door at your open house. To run Facebook ads, share the open house event on your Facebook business page. Then pay to promote the event listing. Even $20-$50 can go a long way.
Also, be sure to let the listing agent know (unless of course, you’re the listing agent) to add the open house date and time to Zillow, Realtor.com, and the MLS since you won’t have the access to do that.
Finally, post the open house to Craigslist. Craigslist is a free source that will yield your open house lots of attention.
10. Use Signs For Branding
One of the lesser-known open house tips for realtors is to avoid using generic signage. For example, the ones you get from Home Depot or your local real estate board.
Instead, invest in yourself and your business and get around 50 open house signs with your own personal branding.
The upfront cost will pay itself back with the first listing you get because people start to recognize you after seeing your signs over and over again.
BuildaSign.com is a good option to get a large number of custom signs. The reason I recommend getting 50 signs is that you’re going to want to get signs with different directional arrows. You should get at least 15 left arrows, 15 right arrows, and 20 straight arrow signs made.
Don’t include the time and address on your signs, since you will be using these for multiple listings over time, and you may need to do different times. Instead, make sure “Open House” is in large font along with your name, phone number, and brokerage info (per state regulations).
Go out and set up at least 20 to 25 signs at least a couple of hours before your open house is supposed to start. This is where consistency will pay off because if you do this every week in the same area people will get familiar with your branding and you’ll see bigger crowds at your open houses.
Be sure to plan where you wish to place the open house signs the night before. I like to print out a Google map of the area and mark where I’m going to need right, left, and straight signs. This allows me to bring the right amount of each sign and saves me time the next morning as I’m putting signs up.
Be sure to use as many signs as you can and start placing them as close to the main streets as you can.
In an effort to help you maximize productivity, we’ve compiled seven real estate agent tips that will help you get a grip on any disorganization and chaos in your everyday life and make you a top agent in 2022.
Make the Most of Your Open Houses: Holding open houses is key for real estate agents to attract possible buyers for their clients. Open houses require a lot of preparation such as multiple client meetings, scheduling, real estate marketing, making sure the house is ready to show, creating and printing copies of brochures, etc. Once this hard work is done, make the most of your scheduled open house with a featured giveaway. This giveaway should include a product the viewers will value, like a customized reusable bag, which will also accomplish promotion of your brand.
Send Memorable Mailing Campaigns: Real estate is a competitive game. Any seasoned real estate agent knows clients will not simply come to you without any effort on your behalf. With so many buyer options, you must distinguish yourself in every way possible to avoid getting lost in the shuffle. In order for your real estate agency to stand out, it’s important to reach clients through a variety of outlets.
Some have discounted mail as an obsolete form of communication, but it is still an influential way to efficiently reach a vast number of potential clients. Offer a product potential future clients will utilize, while keeping your brand front of mind. Your mail campaign should include unique, customizable home-shaped magnets, which deliver a personalized message and is an inexpensive option for tight real estate marketing budgets. Unlike a business card, these magnets will not be overlooked and thrown out with the rest of the promotional mail. Instead, potential customers can easily affix them on the fridge and automatically serve as a reminder when they need a real estate agent option.
Stand Out with Events: Promotional events are a great way to attract homebuyers for your clients, as well as networking with potential future clientele. To ensure you make the most of your efforts of putting together and marketing a promotional event, make the best impression possible with everyone you encounter.
Use promotional products, such as banners and signs, to stand out and encourage attendance. It gives you a chance to highlight your brand in a positive way, while also catching the attention of those in attendance and others passing by.
Keep in Touch: Ongoing communication helps to build positive relationships and increase referrals and repeat business. To help manage your time spent connecting with clients, prioritize the people in your database who have proven to be most valuable to your business. Send your bests clients a luxury tumbler set to express your appreciation for their ongoing business with you. Treating your best clients to special treatment is a great way to reinforce and even strengthen those profitable relationships.
Canva is one of the staples of graphic design right now. Compared to the very famous and mostly utilized adobe photoshop Canva is really easy to use and a great time saver. If you are not familiar with Canva it is one of the best tools to utilize in creating graphics, videos, and all general social media content for your real estate business. At times Canva can feel overwhelming due to the sheer number of designs available on their website and because of that let us help you with these simple tips on how you can improve your brand and catch the eyes of your clients with simple yet effective Canva designs.
Tip #1: Be Consistent With Your Brand.
Canva provides a ton of options even if you are only using a free account. This in turn affects how we curate our designs and templates. Most of the time newcomers would try their best to be progressive and keep on using new templates and color combinations on their posts. Flexing those creative muscles is a good thing but always keep in mind that you want consistency on your post, meaning you need to stick to your brand so people will be able to remember you. Using the same template for recurring posts is a good practice as your post will be easily recognizable by people. Associating your brand colors on your post creates a certain familiarity to it helping your potential clients remember you easily.
Tip #2: Use Templates.
Canva has made it easy for us to use, edit and customize their templates. Canva’s user interface is designed for ease of use and customization is vast. Be it for new listings or Sold listings, calling card designs you name it Canva will have a template for it. Moving to more advanced social media posts such as testimonials, polls, giveaways, and announcements Canva has you covered on these as well. Creating original content has never been easier.
Tip #3 Working Smarter
Creating a design in Canva is like cooking your favorite dish. There are a lot of ingredients in preparing a dish and we layer or add them to the pan one by one until it’s cooked, It’s exactly the same with Canva. You’ll find different elements in Canva that help spice us your design, like animated pictures, backgrounds, fonts, and even your personal logo. Once you have found the right recipe for your taste you can keep on using that recipe to create your social media post. Canva will save your design so every time you need it or even if you need it for something else you can tweak parts of your design to fit whatever you need it for which saves you a lot of time, and time you could be using on something else.
Tip #4 Batch Creating Content
A great example of this is your testimonials. Curate as many testimonials as you can from all places that you have like Google, Zillow,Realtor.com choose a great template in Canva to combine the two, and as easy as that you already have ready-made content for weeks or even months if you have been in the real estate business for some time now. You can create a recurring post on your social media in one sitting and you don’t have to worry about it in the coming days. We could not stress enough how much time and resources this can save.
“Those who cannot remember the past are condemned to repeat it.” – George Santayana
The Life of Reason, 1905
Sound’s a bit ominous but we can take away so much from this quote from George Santayana. Keeping track of the progress of your business might get confusing at times. There are a lot of aspects to your business and a lot of factors to consider specifically in real estate. So where do you actually start? These are the 5 top KPIs ( Key Performance Indicators ) to use to keep track of your progress and be able to pinpoint your weak points and strengths.
Appointment To Listing Conversion Rate.
Your appointment to listing conversion rate is the percentage of conversions you get from the number of your appointments. As per the Keller Williams Economic Model, this metric is essential for determining the number of appointments your business needs to make to hit its income goal. In theory, if you are converting 2 appointments out of 10, and your goal is 5 converted listings per month you can say that you need 25 appointments per month to meet your goal. of course, it’s not gonna be exact math all the time but having this information can help you map out a schedule for the month. Your conversion rate is a key factor to your success always make sure to keep track of it.
Leads generated for both sellers and buyers goas hand in hand with our first metric. This tracks the number of potential buyers or sellers you plan to contact to schedule that appointment.
This is the life source of your business. You can never have enough good leads. By assessing how good your lead generation tools you ensure that you have fuel to keep your economic engine going. Keep track of where your leads come from be it from your website, referrals, or social media. by doing so you can target specific markets you can improve on or pursue. a source that generates high-quality leads should be a great focus of your KPI.
Cost Of Lead Generation.
Cost per lead answers the question: How much does it cost for us to generate a single lead? Modern sales teams want to be efficient in their time and spending to acquire new leads. This sales KPI is important to track because it will impact your customer acquisition cost.
As a note, the most accurate average cost per lead KPI tallies up all marketing expenses (including employee salaries).
The total number of closings you had whether monthly or per quarter. This is your success metric. Make sure tracking this is your TOP priority, as this is the final conversion. This is a KPI that should be shared to align marketing, sales, and product teams. It’s also worth noting that the Closed listing rate is an account-focused metric, so unlike the appointments to listing conversion rate that measures potential customers, the listing to closing rate measures sales only.
Utilizing your social media to build your clientele is a staple of today’s Market. But it is easier said than done. Look at your socials right now and check how many followers/ friends you have… Done? now look at how many likes or comments you have on your post. if you are getting a quarter of how many friends or followers you have on your post then you are doing a mighty fine job. right now follower count does not equal conversions of potential leads. Right now it’s all about the engagement! Here are tips on how you can improve your social media engagements in very simple ways.
Show the real YOU.
"Just Be Yourself" you might be tired of hearing this cliche, But a cliche is a cliche for a reason. Be
it your daily routine, your traveling, spending time with your family, or even your passion projects it is really good to show your potential market who you are. Not only does it build trust but it connects you to your audience on a personal level. People like doing business with other people they can relate with. Creating engagement with your personal post paints you in a very human and relatable way not only being seen as someone looking for transactions.
Be The Knowledge Broker
There are a lot of ready buyers or sellers in your audience that's why they are subscribed to you. They might just be on the fence because they don't have a lot of information on how to start or is it the right time to make a move right now. Providing consistent information can help nudge those people to take the leap and start their business with you. Simple tips on how to make your home more appealing in open houses or a list of great mortgage companies you can post a lot of these being an experienced realtor.
Show of the Local Area
Take the time to connect to other local businesses in your area. You can help promote a friend's restaurant or bakeshop. Take a photo of yourself in the local park. Remember when you are selling a property you are also selling the local area the property is in. If people can see what they are buying into not just the house but the community around it that might be the last push they need to start considering buying in your area.
Show Them How You Work!
This might be a crucial one. Providing your audience a sneak peek at how you operate gives them an idea of how working with you really is. you vlog about a previous appointment with clients or go live on an open house. By showing these behind-the-scenes activities you are highlighting what are the benefits of working with you. It creates a sense of familiarity with your audience and in turn, when the time comes and they are ready they will contact the person they already know they can trust.
Though these tips might be simple they impact your social media. Personalizing your feed builds that connection people are always looking for in their realtor. selling or buying someone’s home is one of the biggest financial moves a person will make their entire lives and they want someone they can trust that someone could be you!